Chef Crafted Sandwiches
McDonald’s was offering a line of bespoke sandwiches under the Chef Crafted program, a way of ordering that neither the brand nor their customers had ever experienced before.
To get people to understand the program, we invited customers to fold the liners of their trays to change their sandwich the way they wanted, thus showing how the program worked and showcasing the new flavors available.
McDonald's HACER National Scholarship
McDonald’s was awarding more HACER scholarships than ever before and wanted the world to know.
The challenge was there was no money to shoot, so we had to be creative and reutilize 3-year-old footage to make it look new again. The results ended up being better than we could have hoped for.
Commercials
The New Quarter Pounder
We asked Luis Fonsi to lend his voice to those who have been left speechless by the hotter, juicier McDonald’s Quarter Pounder.
Pachito :30 (Spanish with English Subtitles)