Today, more people live in darkness than when Thomas Edison invented the light bulb—that’s 1.1 billion people.
Watts of Love is a non-profit dedicated to creating and donating solar lamps to end their suffering.
To help them, we created an integrated campaign, starting with designing 4 camera-flash reactive T-shirts whose message would only illuminate when you took a photo, thus encouraging you to share our message: Light Changes Everything.
Acclaimed actor James Cromwell lent his voice to radio and a promotional video for the shirts.